To identify the best buyer and maximize purchase price, the business owner and the investment banker should both be able to articulate the value drivers for the company. Clearly articulating these points can help a potential investor see the value of your business.

In this article on the Axial forum, we discuss the 5 key value drivers that must be discussed as early as possible in the process so that all parties are on the same page:  http://shar.es/10TnMw